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Mastering Excellence With MSc Digital Business Management

Lead business in the digital age.

Accredited By

UOP

Delivery Mode

On Campus

Admissions

Sep / Jan

Duration

1 Year

Overview of Course

Examines how digital technologies change organisations, strategy and markets, building the management skills to lead digital transformation.

Why Choose This Course?

  • Combines business strategy with digital innovation.
  • Awarded by the University of Portsmouth, UK, and delivered locally in Pakistan – no need to relocate abroad.
  • Roots IVY is HEC-approved and holds an exclusive partnership with the University of Portsmouth.

Programme Information

  • Awarding Body: University of Portsmouth, UK
  • Duration: 1 year
  • Intakes: September and January
  • Mode of Study: Full-time, on-campus
  • Qualification Level: Master's degree (Level 7)

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Admissions Requirements

Applicants must meet the HEC baseline and the University of Portsmouth entry requirements:

  • HEC baseline: 16 years of education (4-year Bachelor's / BS Hons, or 2-year Bachelor's plus 2-year Master's).
  • UK degree: A second-class honours degree or equivalent in a relevant subject or a masters degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered (Business, Marketing, HR or Management)
  • Pakistan degree: A 4-year Bachelor's Degree in a relevant subject with GPA 2.4 or 60% (Business, Marketing, HR or Management) A 2-year Bachelor’s Degree plus a 2-year Master’s Degree in relevant subject with a combined average of 60% (Business, Marketing, HR or Management)
  • English language: approved test (IELTS/TOEFL/Duolingo, verified online) or Medium of Instruction letter where the 4-year Bachelor's was taken at a listed Pakistani university.

Course Modules

The program totals 180 credits with core modules as follows :

Year 1: Level 7
  • Business Analytics (30 credits)
  • Customer Experience Management (30 credits)
  • Digital Business Applications (30 credits) 
  • Digital Business Consulting Project (30 credits)
  • Digital Strategy and Leadership (15 credits)
  • Digital Technology and Innovation (30 credits)
  • Digital Transformation (15 credits).

Mode of Study

Full-time, on-campus (1 year), with September and January intakes.

Assesment for Course

The assessment strategy centres on a strong alignment with real world digital business issues and embraces a range of group and individual based assessment types including: