The BSc (Hons) Business Administration, awarded by the University of London with academic direction from Royal Holloway, University of London, provides students with a comprehensive understanding of modern business practices, organisational management and strategic decision-making.

The programme explores key areas of business administration, including management, marketing, accounting, human resource management, organisational behaviour and business strategy.

Students develop analytical, critical-thinking, communication and problem-solving skills, preparing them to understand business challenges, evaluate opportunities and contribute effectively to organisations operating in national and international markets.

Through IVY's campus-based academic support, students can pursue a University of London qualification while studying in Pakistan, building a foundation for professional development, entrepreneurship and postgraduate education.