Leading With Confidence With BA (Hons) Digital Marketing

Where creativity meets data-driven marketing.

Accredited By

UOP

Delivery Mode

On Campus

Admissions

Sep / Jan

Duration

3 Years

Overview of Course

Develops the strategic, creative and analytical skills needed to plan and run marketing across digital channels, including social media, content, analytics and brand strategy.

Why Choose This Course?

Builds skills in demand across every sector as marketing moves online.
Combines creative thinking with data analysis.
Awarded by the University of Portsmouth, UK, and delivered locally in Pakistan – no need to relocate abroad.
Roots IVY is HEC-approved and holds an exclusive partnership with the University of Portsmouth.

Programme Information

Awarding Body: University of Portsmouth, UK
Duration: 3 years
Intakes: September and January
Mode of Study: Full-time, on-campus
Qualification Level: Bachelor's degree with Honours (Level 6)

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Admissions Requirements

Applicants must meet the HEC baseline and the University of Portsmouth entry requirements:

HEC baseline: completed 12 years of schooling (HSSC / A Levels or equivalent, IBCC equivalence where applicable).
A Levels: 112–120 points from 3 A levels, or equivalent.
BTEC Extended Diploma: DDM–DMM
US High School Diploma: US High School Diploma GPA 3.0/4.0 plus ACT composite score of 27 or US High School Diploma GPA 3.0/4.0 plus 3 Advanced Placement (AP) tests with scores of 443
Pakistan HSC: Pakistan High School Certificate (Pre-Medical/Pre-Engineering/Science Stream) - 75%-80%; Pakistan High School Certificate (Commerce/Computer Science Stream) - 90%
NCUK International Foundation Year: Pass NCUK International Foundation Year with BBC
English language: approved test (IELTS/TOEFL/Duolingo, verified online) or a signed, stamped Medium of Instruction letter on school/college letterhead.

Course Modules

Year 1: Level 4

Consumer Insights
Digital Content Creation
Discovering the Business Professional
Introduction to Digital Marketing
Managing People in Organisations (Psychology)
Marketing Principles and Practice

Year 2: Level 5

Digital Storytelling
Marketing Communications
Search Marketing
Marketing Research Project
Social Media Marketing
Managing Product Portfolios

Year 3: Level 6

Dissertation (Marketing)
Data Science
Digital Marketing Strategy
Strategic Marketing in A Global Environment
Advertising

Quick Links

Our Department

111-489-111

+92-345-111 1098

Roots IVY offers a top-tier education from early years to college, prioritizing quality instruction and independent learning. Committed to pioneering education in Pakistan, it forges diverse partnerships for unique learner paths. Globally oriented and innovative, Roots IVY shapes change agents with the capacity for positive global impact.

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